Industry Insights

Insights on email deliverability, engagement analytics, and industry best practices.

What Pigeons, Pneumatic Tubes, and AI Have in Common

Industry Insights December 28, 2025

What Pigeons, Pneumatic Tubes, and AI Have in Common

From Roman carrier pigeons to Victorian pneumatic mail to autonomous AI—humans have always faced the same messaging prob...

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The Multi-ESP Reality: How Enterprise Senders Actually Manage Email in 2025

Industry Insights December 13, 2025

The Multi-ESP Reality: How Enterprise Senders Actually Manage Email in 2025

Why do enterprises use 3-7 ESPs? It's not incompetence—it's reality. Here's why "just consolidate" is bad advice and wha...

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