Watch engagement evolve over time
Raw metrics show what happened today. Cohort analysis shows what's really happening to your subscriber base over time. Track retention curves, identify at-risk segments, and spot opportunities before they become problems.
The questions that predict subscriber health
How fast does engagement decay?
See week-over-week retention by signup cohort. Understand your natural decay curve and identify when cohorts deviate from healthy patterns.
Which acquisition sources retain best?
Compare cohorts by source. Discover that your organic signups retain 3x better than paid — or that a specific campaign produced unusually loyal subscribers.
Who's about to churn?
Identify at-risk segments before they disengage completely. See subscribers showing early warning signs: declining opens, skipped campaigns, dormant periods.
Which segments are most valuable?
Find high-engagement segments worth nurturing. Identify behavioral patterns that correlate with long-term value and loyalty.
Deep subscriber behavior analysis
Retention Heatmaps
Visualize engagement decay across cohorts in a single view. Instantly spot which signup periods are retaining well and which are bleeding subscribers.
- Week-over-week retention tracking
- Color-coded engagement intensity
- Anomaly highlighting for problem cohorts
- Drill-down to individual cohort details
Retention Curves
Compare cohorts visually with overlaid retention curves. Toggle between retention rate, open rate, click rate, and engagement score.
- Multi-cohort overlay comparison
- Metric toggle (retention, opens, clicks, CTOR)
- Baseline curve for benchmark comparison
- Export charts for reporting
Risk Segmentation
Automatic categorization of subscribers based on engagement behavior. Know exactly who needs attention and who's thriving.
- Critical Risks: failure >5% OR spam >0.2%
- High Opportunities: open >30% AND failure <2%
- Behavioral segments: engaged, passive, dormant
- Custom segment builder
AI Cohort Intelligence
Let Engagor's AI analyze your cohort patterns. Get automated detection of retention anomalies and actionable recommendations.
- Anomaly detection across cohorts
- Root cause correlation analysis
- Re-engagement opportunity identification
- Predictive churn scoring
Pre-built segments that matter
New Subscribers
Joined within last 30 days. Critical onboarding period.
Active Engaged
Opened or clicked within last 14 days.
Fading Away
No engagement in 30-60 days. Re-engagement window.
Dormant
No engagement in 60+ days. Sunset candidates.
Power Readers
Opens 80%+ of emails. Your most engaged audience.
Clickers Not Openers
High CTOR but low opens. Subject line opportunity.
Find at-risk segments before they churn
Understand your subscriber lifecycle like never before.