See engagement as it really is
Apple MPP inflates your opens. Bots inflate your clicks. Standard ESP metrics lie to you every day. Engagor filters the noise and shows you true engagement — the metrics that actually predict subscriber behavior.
Finally get honest answers about engagement
What's my real open rate?
See opens with and without MPP pre-fetches. Toggle between views instantly. Know exactly how many humans actually read your emails.
How many clicks are real?
Bot protection services pre-click links. Security scanners hit every URL. We detect and flag non-human clicks so you see true engagement.
Is engagement trending up or down?
Track true engagement over time. See trends that matter, not noise. Understand whether your program is actually improving.
Which content actually resonates?
Compare true engagement across campaigns, not inflated vanity metrics. Make decisions based on real subscriber interest.
Engagement metrics you can trust
MPP Filtering
Apple Mail Privacy Protection pre-fetches images for all emails, creating false opens. We detect and flag these privacy opens, letting you toggle between raw and filtered views.
- Automatic MPP detection via signal analysis
- Toggle MPP on/off for any metric, any view
- Compare inflated vs true rates side-by-side
- Historical data preserved both ways
Bot Click Detection
Security tools and email gateways pre-click links to scan for threats. These aren't real engagement. We identify bot patterns and remove them from your metrics.
- Behavioral pattern recognition
- Timing analysis (instant clicks = bots)
- User-agent fingerprinting
- IP reputation checking
Unified Metrics
Aggregate engagement across all your ESPs with consistent methodology. Compare SendGrid vs Mailgun vs Postmark on equal footing.
- Cross-ESP engagement comparison
- Normalized calculation methodology
- Per-identity engagement breakdowns
- Time-series trend analysis
AI-Powered Insights
Let Engagor's AI analyze your engagement patterns. Get automated detection of anomalies, trends, and opportunities without manual investigation.
- Engagement health scoring
- Anomaly detection and alerts
- Segment-level insights
- Actionable recommendations
Why your ESP metrics are lying to you
In September 2021, Apple introduced Mail Privacy Protection. It changed everything.
MPP pre-fetches all images in emails — including tracking pixels — before the user even sees the message. This means every email delivered to Apple Mail registers as "opened," whether the recipient read it or not.
For many senders, this inflates open rates by 30-50%. Your beautiful "45% open rate" might actually be 20%. And if you're making decisions based on inflated metrics, you're making bad decisions.
How Engagor solves it
We preserve everything, then filter at query time:
- Store both: Every open is tagged with an
is_privacy_openflag - Choose your view: Toggle between raw and filtered metrics instantly
- Compare impact: See exactly how much MPP affects your specific audience
- No data loss: Historical data available both ways, forever
Stop guessing. Start knowing.
See your real engagement metrics for the first time.