ISP & Provider Performance

How each provider treats you

Gmail, Microsoft, Yahoo, Apple - each has different filtering logic, throttling behavior, and engagement patterns. What works for one might fail for another. Engagor gives you provider-by-provider visibility into your delivery performance.

Per-ISP metrics. Throttling detection. Trend comparison.

Delivery Rate by Provider Last 7 days
Gmail
98.1%
Microsoft
94.3%
Yahoo
96.8%
Apple
97.4%
Orange
95.2%
Provider Metrics

Full visibility per provider

For each ISP, Engagor tracks delivery rate, bounce breakdown, complaint rate, engagement metrics, and deferral patterns. Compare providers side-by-side.

Delivery

  • Delivery rate
  • Hard bounce rate
  • Soft bounce rate
  • Deferral rate

Risk

  • Complaint rate
  • Spam trap signals
  • Blocklist presence
  • Risk score

Engagement

  • Open rate
  • Click rate
  • CTOR
  • Unsubscribe rate

Trends

  • 7-day trend
  • 30-day trend
  • vs baseline
  • Anomaly flags
Throttling Detection

Know when you're being slowed

ISPs don't always reject - sometimes they throttle. Deferrals pile up, delivery slows, but nothing bounces. Engagor detects throttling patterns by monitoring deferral rates, delivery delays, and SMTP response patterns.

When Microsoft starts returning "try again later" at elevated rates, you'll know - and you'll know whether to reduce velocity or wait it out.

Delivery Delay

Average time from send to delivery per ISP

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Deferral Rate

Percentage of emails deferred vs delivered

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Pattern Analysis

SMTP responses indicating rate limiting

Microsoft Throttling Detected
Deferral Rate 2.8% vs 0.5% baseline
Avg Delay 34 min vs 8 min baseline
Pattern "try again later" 73% of deferrals
Recommendation:

Reduce Microsoft volume by 20% for next 4-6 hours

Provider Comparison

Side-by-side analysis

Compare any two providers head-to-head. See where you perform better, where you struggle, and identify provider-specific optimizations.

Metric Gmail Microsoft Difference
Delivery Rate 98.1% 94.3% +3.8%
Hard Bounce 0.4% 0.9% -0.5%
Deferrals 0.3% 2.8% -2.5%
Open Rate 24.2% 21.8% +2.4%
Click Rate 3.1% 2.7% +0.4%
Complaint Rate 0.02% 0.05% -0.03%
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Insight: Gmail significantly outperforms Microsoft across all metrics. Microsoft's elevated deferral rate (2.8% vs 0.3%) suggests throttling - consider reducing Microsoft volume or spreading sends over longer windows.

Provider Behaviors

What each ISP cares about

Gmail

Authentication-focused

  • Strict on SPF/DKIM/DMARC
  • Engagement-weighted filtering
  • Domain reputation over IP
  • Tabs affect visibility

Microsoft

Throttling-heavy

  • Aggressive rate limiting
  • IP reputation sensitive
  • Junk folder over reject
  • SNDS data available

Yahoo

Content-sensitive

  • Content filtering aggressive
  • Complaint-loop integrated
  • Postmaster tools available
  • Shared with AOL

Apple

Privacy-first

  • Mail Privacy Protection
  • Open tracking affected
  • Less aggressive filtering
  • Growing market share
Get Started

Ready for per-provider visibility?

See how ISP-level analytics can help you optimize for each mailbox provider.