See where the journey breaks down
Every email that doesn't convert is a story of friction. Funnel Analytics shows you the complete journey from send to action — and exactly where subscribers drop off. Stop guessing. Start optimizing.
Find the friction that kills conversions
Where do subscribers drop off?
See exact conversion rates between each stage. Identify whether your problem is delivery, opens, clicks, or final conversion.
Which campaigns convert best?
Compare funnel performance across campaigns, segments, and time periods. Find patterns that predict success.
How long does conversion take?
Track time-to-action from open to click to conversion. Understand the natural cadence of your audience's decision-making.
What content drives action?
Correlate content elements with conversion rates. Discover which subject lines, CTAs, and offers actually move the needle.
Complete journey visibility
Multi-Stage Funnels
Track the complete email journey from send to conversion with visual drop-off indicators.
- Sent - Delivered - Opened - Clicked - Converted
- Percentage drop-off between each stage
- Absolute numbers for context
- Trend comparison over time
Funnel Comparison
Compare funnel performance across different dimensions to find what works.
- Campaign vs campaign comparison
- Segment-level funnel analysis
- Time period comparison
- A/B test funnel visualization
Conversion Attribution
Connect email engagement to downstream actions and revenue.
- Click-to-conversion tracking
- Multi-touch attribution
- Time-to-conversion analysis
- Revenue per email metrics
AI Bottleneck Detection
Let AI identify the biggest opportunities in your funnel automatically.
- Automatic bottleneck identification
- Benchmark comparison
- Optimization recommendations
- Impact estimation
Know what good looks like at every stage
Are emails reaching servers?
Delivery failures indicate list hygiene issues, authentication problems, or reputation concerns.
Are subject lines compelling?
Often the biggest drop-off. Subject line, sender name, preview text, and timing all influence opens.
Is content driving action?
CTOR measures content effectiveness. High CTOR + low opens = great content, bad subject line.
Is the landing page working?
If clicks are strong but conversions weak, the problem is downstream — landing page, offer, or UX.
Find where your funnel leaks
See the complete journey from send to conversion.