For CRM Managers

Engagement you
can actually trust.

You report "45% open rate" knowing Apple MPP inflates it. You manage campaigns across multiple platforms without a unified view. You make segmentation decisions based on metrics that might be lying to you.

What if you could see real engagement — and defend it in any meeting?

REPORTED METRICS Open Rate 47.2% Click Rate 18.4% Segment Health ??? TRUE ENGAGEMENT True Open Rate 21.6% MPP filtered True CTOR 56.0% bots removed At-Risk Segments 3 need attention CROSS-ESP PERFORMANCE SendGrid 23.4% Mailgun 19.8% True open rate by ESP • Same audience, different performance
The Reality

Sound familiar?

Reporting metrics you don't believe

"Our open rate is 45%!" You know Apple MPP inflates it. Leadership is impressed. You're uncomfortable. The number doesn't reflect reality.

Multiple platforms, no unified view

Marketing emails on SendGrid. Transactional on Mailgun. Promotions on a third platform. You can't compare performance across them.

Segment decisions based on guesswork

Which segments are truly engaged? Which are just MPP noise? You're making list hygiene and targeting decisions without trustworthy data.

What Changes

With Engagor, you report engagement you can defend

Before

"Open rate is 45%..." (inflated, you know it)

After

"True open rate is 21.6% — real humans, MPP filtered, bots removed. Here's the trend over 90 days."

Before

Three ESPs, three dashboards, no comparison

After

"SendGrid delivers 23.4% true opens for marketing, Mailgun 19.8%. Here's why — and what we should do about it."

Before

"I think this segment is engaged..."

After

"This segment has 34% true engagement and healthy retention. This one shows 45% decay — time for re-engagement or suppression."

Cross-Platform Intelligence

Finally compare apples to apples

Managing email across multiple platforms? You're not alone.

Many CRM teams use different ESPs for different purposes: transactional on one, marketing on another, maybe a third for specific regions or brands. Each dashboard shows different metrics, uses different definitions, makes comparison impossible.

Engagor unifies everything. Same metric definitions. Same calculation methodology. Same view. Now you can answer questions like:

  • Which ESP has better inbox placement for Gmail?
  • Is our transactional delivery rate really better than marketing?
  • Should we migrate this segment to a different platform?
SendGrid
97.2%
Mailgun
94.8%
Postmark
98.1%
Your New Reality

What reporting looks like with Engagor

Meeting

"What's our email engagement?"

Previously: report inflated numbers, hope nobody asks questions. Now: pull up true metrics with confidence.

Response

Present metrics you actually believe

"True open rate is 21.6% — that's real humans, not Apple pre-fetches. True CTOR is 56%, which means our content is working for those who open."

Follow-up

"How do our platforms compare?"

"SendGrid outperforms Mailgun by 3.6 points on true opens for marketing emails. Recommend testing migration for the promotional segment."

Result

Decisions made with data, not hope

Segment targeting based on real engagement. Platform choices backed by evidence. No more uncomfortable pauses when someone questions the numbers.

Report engagement you can stand behind.

See the real numbers across all your email platforms.