The foundation of email intelligence
A sending identity isn't just a label — it's the atomic unit of your email program. Create as many as you need: by country, brand, message type, lifecycle stage, or any combination. Every metric, every insight, every alert ties back to the identity that matters.
Unlimited identities. Granular analytics. Complete flexibility.
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Configure your MTA to send data to these URLs. Both include your tenant ID for security.
https://app.engagor.ai/api/ingest/Y78FAEY03
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https://app.engagor.ai/api/ingest/Y78FAEY03
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Structure your email program your way
Create identities that match how you think about your email streams. Here are common patterns our customers use.
By Geography + Message Type
Separate streams for each country and message type. Perfect for retailers with regional marketing teams.
By Brand
Multi-brand organizations can track each brand separately, even when sending through the same infrastructure.
By Lifecycle Stage
Track engagement patterns at each customer journey stage. Spot when welcome emails underperform vs. loyalty emails.
By Business Unit
Enterprise organizations with multiple divisions can track email performance by department or P&L center.
By ESP / Infrastructure
When migrating between ESPs or running A/B tests across providers, track each separately.
Hybrid / Custom
Combine any dimensions. Your identity structure should match how your organization thinks about email.
Flexible attributes for any structure
Each identity can have any combination of these dimensions. Use what makes sense for your business.
Country / Region
Segment by geographic market. Essential for GDPR compliance and regional performance tracking.
Market Type
B2B and B2C have fundamentally different engagement patterns. Track them separately.
Message Type
Transactional, commercial, lifecycle — each has different deliverability expectations and legal requirements.
Business Unit
Multi-division enterprises can give each team their own view while maintaining central oversight.
Vertical / Industry
For agencies or platforms serving multiple industries with different benchmarks.
Custom Fields
Need something else? Add custom dimensions that match your specific use case.
Every identity is a complete analytics unit
Each sending identity gets its own metrics, health scores, alerts, and AI insights. No more aggregated averages hiding problems.
Dedicated Metrics
Delivery rate, open rate, click rate, bounce rate, complaint rate — all scoped to this identity only.
Health Score
A single number (0-100) that tells you if this identity needs attention. Updated in real-time.
Anomaly Detection
AI monitors each identity's baseline and alerts you when something unusual happens.
ISP Breakdown
See how this identity performs at Gmail vs. Outlook vs. Yahoo — per identity, not aggregated.
Unique Webhook URL
Each identity gets its own secure ingestion endpoint. Events are automatically attributed.
AI Insights
Ask AI Studio about this specific identity: "Why did delivery drop for FR-B2C-Commercial?"
From creation to intelligence in minutes
Create your identity
Give it a name and assign dimensions (country, market type, message type, etc.). Takes 30 seconds.
Copy the webhook URL
Each identity gets a unique, secure URL. Paste it into your ESP or MTA's webhook settings.
Send some email
Events start flowing immediately. Engagor normalizes and attributes them to the right identity.
See per-identity intelligence
Dashboards, health scores, AI insights — all scoped to this identity. Compare across identities instantly.
Ready to structure your email intelligence?
See how sending identities give you granular visibility into every email stream.