Inbox Health & Risk Scoring

Know your risk before it's a problem

Deliverability problems don't appear overnight - they build up. Rising complaint rates, creeping bounce percentages, declining engagement. Engagor tracks these signals and scores your sender health proactively, so you can act before delivery degrades.

Composite health scores. Per-identity risk. Trend-based prediction.

Sender Health Overview All Systems Healthy
91 Overall
Delivery
94
Engagement
88
Complaints
96
List Quality
85
transactional 96
promo-eu 89
newsletter-fr 74
Score Components

What goes into your health score

Your health score isn't a single metric - it's a composite of four dimensions that together predict your deliverability trajectory.

Delivery Score

Core delivery metrics - delivery rate, bounce rate, deferral rate. How successfully are your emails reaching mailboxes?

Delivery rate Hard bounce % Soft bounce % Deferral rate

Engagement Score

How recipients interact with your emails. Strong engagement signals healthy sender reputation to ISPs.

Open rate Click rate CTOR Trend direction

Complaint Score

Spam complaints and unsubscribes. High complaint rates damage reputation faster than almost anything else.

Complaint rate Unsub rate Complaint trend FBL signals

List Quality Score

The health of your recipient lists. Invalid addresses, role accounts, and list decay all signal list hygiene issues.

Invalid rate Role accounts List age Decay velocity
Risk Classification

Clear risk levels, clear actions

Every sender identity, domain, and cohort gets classified into one of four risk levels - each with clear thresholds and recommended actions.

Healthy Score 85-100

All metrics within healthy ranges. No immediate action required. Continue monitoring.

Delivery >97% Complaints <0.05% Engagement stable
Watch Score 70-84

Some metrics trending in concerning direction. Monitor closely over next 7 days.

Delivery 94-97% Complaints 0.05-0.08% Engagement declining
At Risk Score 50-69

Multiple metrics in concerning ranges. Investigation and corrective action recommended.

Delivery 90-94% Complaints 0.08-0.10% Engagement down >15%
Critical Score <50

Severe deliverability issues. Immediate action required to prevent further degradation.

Delivery <90% Complaints >0.10% Engagement collapsed
Per-Identity Health

Every stream, scored separately

Your transactional stream and promotional stream shouldn't be judged the same way. Engagor scores each sender identity independently, with baselines calibrated to that stream's expected performance.

Compare identities side-by-side. See which streams are healthy, which need attention, and which require immediate action.

transactional Transactional
97.8% delivery 0.01% complaints
96 Healthy
promo-eu Promotional
95.2% delivery 0.04% complaints
89 Healthy
newsletter-fr Marketing
92.1% delivery 0.07% complaints
74 Watch
marketing-de Marketing
88.4% delivery 0.11% complaints
52 At Risk
Get Started

Ready for proactive risk management?

See how health scoring can help you prevent deliverability problems before they start.