True engagement. Beyond vanity metrics.
Apple's Mail Privacy Protection broke open rates. Bot clicks inflate your numbers. Engagement Intelligence cuts through the noise to show you what's really happening - who's truly engaged, who's drifting away, and what actually drives action.
Open rates are broken. We measure what matters.
Since Apple's Mail Privacy Protection launched in 2021, open rates have become increasingly unreliable. Proxy opens inflate numbers. Bot pre-fetching adds noise. Traditional "engagement" metrics now lie to you.
Engagement Intelligence focuses on true signals: clicks, click-to-open rates, unsubscribe patterns, complaint behavior, and cross-session engagement that can't be faked.
- Open rate: 42%
- Looks healthy!
- But 60% are MPP proxy opens
- Actual human opens: ~17%
- Click rate: 4.8%
- Click-to-open: 14.0%
- Unsubscribe rate: 0.12%
- 30-day active cohort: growing
Everything you need to understand engagement
From raw event data to actionable insights - Engagement Intelligence gives you the complete picture.
True Engagement Metrics
Clicks, click-to-open rates, unsubscribes, and behavioral signals that can't be inflated by bots or proxy opens. The metrics that actually matter.
Cohort & Segment Analysis
Group subscribers by behavior, recency, frequency, and value. Track how cohorts evolve over time and identify at-risk segments before they churn.
Funnel Analytics
Visualize the journey from delivery to click. See exactly where subscribers drop off and quantify the engagement impact at each stage.
Device & Geographic Analysis
Understand how engagement varies by device, OS, email client, country, and region. Optimize for your actual audience mix.
Send-Time Optimization
Data-driven recommendations for when to send. Analyze historical engagement patterns to find optimal windows by segment, day, and timezone.
Engagement Decay Detection
Spot declining engagement before it becomes a deliverability problem. Get early warnings when subscriber interest is fading.
Know your audience segments
Not all subscribers are equal. Engagement Intelligence automatically segments your audience by engagement level, showing you exactly who's active, who's drifting, and who needs re-engagement.
- ✓ Track cohort evolution over time
- ✓ Identify at-risk segments before they churn
- ✓ Tailor messaging strategy by engagement level
- ✓ Measure re-engagement campaign effectiveness
Ready to see true engagement?
Stop guessing. Start measuring what actually drives subscriber engagement and list health.