Your ESPs finally speak the same language
SendGrid calls it "delivered." Mailgun calls it "accepted." PowerMTA calls it "success." Without normalization, comparing them is a nightmare. Engagor translates everything into one consistent format — so you can stop wrestling with data and start making decisions.
One format. Every provider. Finally comparable.
Every ESP invents its own language
You'd think "email delivered" would be a universal concept. It's not. Each provider has its own terminology, formats, and quirks.
Event names differ
One ESP says "delivered," another says "accepted," another says "success." Same thing, three different names.
Timestamps vary
Unix timestamps, ISO strings, custom formats, different timezones. Good luck lining them up.
Bounce reasons are inconsistent
Each ESP categorizes bounces differently. Comparing bounce rates across providers? Nearly impossible.
Metrics don't match
Open rates, click rates, engagement scores — every provider calculates them slightly differently.
The result?
You can't get a single view of your email program. You can't compare ESPs fairly. You can't ask "how are we doing?" without manually stitching together data from multiple sources.
Everything that needs to be comparable
Engagor automatically translates and standardizes these elements from every connected ESP.
Event Types
Delivered, bounced, opened, clicked, unsubscribed, complained — consistent naming across all providers.
Timestamps
All timestamps converted to a single timezone and format. No more manual conversions.
Bounce Categories
Hundreds of SMTP codes and provider-specific reasons mapped to clear, actionable categories.
ISP Identification
gmail.com, googlemail.com, and dozens of variants all recognized as "Gmail."
Engagement Metrics
Open rates, click rates, and engagement scores calculated consistently, regardless of source.
Provider Attribution
Every event tagged with its source ESP, so you always know where data came from.
The questions you can finally answer
Compare SendGrid vs. Mailgun vs. PowerMTA delivery rates to any ISP — in one chart, with consistent methodology.
Get a single number across your entire email program, not separate stats from each provider.
AI can analyze all your ESPs at once and find the pattern — impossible when data isn't normalized.
Make apples-to-apples comparisons before and after migration. No more "the numbers look different because..."
How teams use normalized data
One dashboard for everything
Marketing sees all email performance in one place — no logging into three different ESP dashboards.
AI that actually works
Ask natural questions like "what's causing our Gmail issues?" and get answers across all providers.
ESP migration confidence
When you switch from SendGrid to Mailgun, your historical data stays comparable.
Anomaly detection that sees everything
Alerts based on your total program, not siloed per-ESP thresholds.
Ready for one source of truth?
See how normalized data transforms your email analytics.